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Jen Ross

instagram metrics

INSTAGRAM METRICS: WHAT SHOULD YOUR COMPANY BE PAYING ATTENTION TO?

Instagram metrics.  Have you heard of them?  What are they? Instagram metrics differentiate between reach and impressions.  They allow you to calculate your engagement rate. Also, they let you know your taps back and taps forward.  Sound confusing? Let’s break it down! Once you understand Instagram metrics, you’ll be able to measure your reach on …

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Facebook Users

Who Uses Facebook?

Facebook is the largest, most utilized platform in all of social media.  Like all platforms, it is constantly evolving. Who, then, are its core users?  Facebook has over 2.4 billion monthly users who are active. It continues to grow by leaps and bounds.  That figure represents an 8% growth since 2018. On a world-scale, Facebook …

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Utilizing Instagram Stories for Your Business

Instagram has 1 billion users every month. It’s important to know how to use the platform to your company’s advantage. Instagram’s Story feature allows users to post photos and videos. This is different than posting to Instagram because your Instagram story will vanish after 24 hours. Posting to Instagram is great for larger content. Instagram …

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What You Should Know about ADA Website Compliance

In July 1990, President George H.W Bush signed and passed the Americans with Disabilities Act (ADA) into law. Ever since, the Department of Justice (DOJ) has been making updates to improve ADA website compliance. in 2010, the DOJ set standards that all electronic and information technology must be accessible to people with disabilities. This is …

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To Yelp or Not to Yelp

Yelp is an online business directory. It publishes crowd-sourced reviews posted by consumers about local businesses. In other words, Yelp is a place for consumers to leave their thoughts about you and your business. Of course, positive reviews can really help your business. On the other hand, negative reviews on the site can hurt your …

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