The Westmark Group Blog

Have you heard of Pinterest? It’s a social network that allows users to visually share and discover new interests. This happens by users posting (known as pinning) images or videos to boards. Users can also browse what other users have pinned and pin them to their own boards. 

 250 million people use the platform every month. These figures are not as much as some of the most popular platforms like Facebook and Instagram. However, Pinterest can be a very beneficial tool to support a business’s marketing strategy, enhance social engagement and help to optimize a business website.  (more…)

Instagram has 1 billion users every month. It’s important to know how to use the platform to your company’s advantage. Instagram’s Story feature allows users to post photos and videos. This is different than posting to Instagram because your Instagram story will vanish after 24 hours. Posting to Instagram is great for larger content. Instagram stories are great for showing quick content such as new products or updates, your company’s day to day tasks, or sharing quick tips.

Since Instagram unveiled their Instagram story feature back in 2016, they have been making many updates. Almost all features of Instagram stories can be used on both personal and business accounts. However, using the features for your business can be extremely beneficial.  (more…)

In July 1990, President George H.W Bush signed and passed the Americans with Disabilities Act (ADA) into law. Ever since, the Department of Justice (DOJ) has been making updates to improve ADA website compliance. in 2010, the DOJ set standards that all electronic and information technology must be accessible to people with disabilities. This is called the ADA Standards for Accessible Design. 

 

ADA compliant websites provide an online experience accessible to everyone, including disabled users. All business websites must be ADA compliant. Why is this so important? There are approximately 48.9 million people in the United States with a disability. Moreover, there are 34.2 million people in the United States with functional limitations. Hearing or visual impairment and epilepsy are common disabilities. Non-ADA-compliant websites can impact people with these disabilities. (more…)

Yelp is an online business directory. It publishes crowd-sourced reviews posted by consumers about local businesses. In other words, Yelp is a place for consumers to leave their thoughts about you and your business. Of course, positive reviews can really help your business. On the other hand, negative reviews on the site can hurt your business.

In the past, Yelp had been under fire for displaying bias.  Business owners and consumers noticed that their positive reviews were being removed. It seemed that if your first review posted was positive or all your reviews were positive, the site filtered them out.

Business owners had been contacting the company asking why their positive reviews were removed. The company implied that if business owners advertised on Yelp this would not happen. Some business owners were even going as far as suing the company for extortion but were unsuccessful. However, this raised serious doubts in the past about the site. (more…)

The internet can give you the answers to anything you need. Search engines are reliable no matter what your situation. Are you a college student looking for homework help, or do you have a quick recipe question? Search engines like Yahoo, Bing, and Google are there to help you.

Google has its own cross-platform web browser called Google Chrome. Chrome allows you to search Google while skipping the middleman like Safari or Internet Explorer. However, Google took it one step further. Chrome allows you to install plugins or extensions that provide an added functionality to the platform. (more…)

The average American checks their phone every 12 minutes.  That means people are unlocking their screens 80 times a day. Using SMS Marketing is a personal and convenient way to reach consumers. Taking advantage of this can help bring attention to your company.

Businesses can communicate directly to consumers through SMS (Short Message Service) and Multimedia Marketing. SMS Marketing is the ability to text a mass message to consumers directly that contains less than 160 characters. Multimedia or Rich Marketing is the same.  However, the messages include multimedia content like videos and images. Both concepts are a short and sweet way to let consumers know about upcoming deals, coupons, and announcements. (more…)

A blog, short for “weblog”, is an online journal or informational website displaying information that relates to certain subjects. Blogs have become a significant part of a business marketing strategy over the past decade. Blogging allows you to provide quality content to your audience. In addition, it is a very effective way to enhance your company’s SEO or search engine optimization by linking relevant keywords to your website.

Blogging allows your company to boast its vast expertise within your industry. Blogging also brings your company more exposure within your target market. And blogs gives you the opportunity to rank on google with relevant topics related to your business and industry. But how does the length of your blog copy impact your company’s online exposure?
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In 2019, the use of Instagram and video in digital marketing campaigns is crucial. These digital marketing campaign trends are soaring due to their simplicity and visual appeal. In addition, there are a three more top marketing campaign trends emerging that should be considered as part of this year’s marketing strategy.

Considering Voice Interaction 

While voice-first technology is currently in an evolutionary state, experts predict it will and already has had an impact in the digital marketing industry. Talking to Forbes, Michael Dougherty, the CEO of Jellian audio advertising platform, said, “The goal of any marketer is to establish a genuine connection with customers. Voice is their chance to get one step closer.” Based on this,  businesses should begin strategizing in anticipation of the rise of voice interaction. (more…)

Every year the digital marketing industry advances with new technologies and marketing strategies. These marketing trends help your organization or agency optimize to give you and your clients the boost you need to reach goals. Here are a few of the top marketing trends emerging this year in the industry that you can use to optimize your marketing strategy:

Instagram is the New Facebook 

The Numbers Don’t Lie 

Although Instagram is owned by Facebook, its’ aesthetic and tools are exceedingly different. Since its inception in 2010, the photo-centric platform proved to be more popular with younger generations. Seven out ten people ages 18 to 24 use the app. Today, 800 million people log into Instagram once a month and 500 million once a day. And compared to Facebook, Twitter, Pinterest, and LinkedIn, that number is significantly increasing each year. Research firm eMarketer predicts Instagram will reach 927.9 million users by 2021. (more…)

The Rise of Influencer Marketing 

While scrolling through your feed, you might notice a popular media personality showing off the new lipstick she “swears by”. Makeup masters from all over trust her opinion when choosing their new Saturday night lip color. Thus, investing in this influencer to endorse your latest lipstick would create a large reach over the market.

Influencer marketing is one of the most significant and effective digital marketing strategies. Not only can it be one of the cheapest forms of marketing when compared to TV ads and billboards, but it’s a great way to reach your target. A social media influencer is someone who has established credibility with a large following and persuades consumers through their authenticity. While establishing trust and brand awareness with your consumer’s social media, influencers can also increase your company’s overall ROI. (more…)