Have you heard of Pinterest? It’s a social network that allows users to visually share and discover new interests. This happens by users posting (known as pinning) images or videos to boards. Users can also browse what other users have pinned and pin them to their own boards.
250 million people use the platform every month. These figures are not as much as some of the most popular platforms like Facebook and Instagram. However, Pinterest can be a very beneficial tool to support a business’s marketing strategy, enhance social engagement and help to optimize a business website. (more…)