Link building has always been a crucial component of SEO. Now, with Google’s latest Penguin update, it’s more important than ever to build valuable, strong links, lest your website be penalized in search engine rankings.
When it comes to internal link building, it’s easy. Simply build several high-quality, well-written landing pages and blog posts which all pertain to your industry. Once you have posted all your content, link everything you’ve written to everything else, whenever you see a reasonable opportunity to do so.
External links are equally simple: just embed outbound links within your content which lead to high-ranking external websites, and reap the SEO rewards.
But inbound links are another story entirely. Inbound links are earned when another website links back to yours. They are much harder to achieve because, while you are in total control over your own website, you have no control over what someone else decides to post. However, there are many strategies which you can use to acquire inbound links. Here are just a few.
List your site in a trustworthy directory
There are many online directories that provide no real value to users, and Google excludes all of them from its search results. However, there are a few online directories that Google still values. These directories offer an excellent place to post a link to your website and provide useful information about your company to consumers.
Give a testimonial
Spamming websites with useless testimonials and posting links back to your own site will only get you penalized by Google. However, there’s nothing risky about leaving a valuable, coherent review about a product or service you have used on a site related to your business. This usually works because two parties benefit: the contact receives a new testimonial, and you receive an inbound link. As you will learn as you read through this list, inbound link building is all about scratching someone’s back so that he or she will scratch yours.
Think of your friends, relatives, partners, and clients with a blog or website. Ask them to post a link to one of your blog posts or landing pages. Be sure to ask for an in-content link, rather than a link in the sidebar or footer. Be warned, however, that if the link comes from a website that is irrelevant to yours, it will have little positive impact on your rankings and may even trigger a Google penalty.
Write a (good) guest post
Many sites and blogs are more than happy to accept and publish free content; if the organization maintains a regular blog schedule, that’s one less piece of content they have to pay for. However, as with the rest of this list, don’t cut corners. The post should be relevant to the website, professional, and interesting. Additionally, the subject should not be your company and how great it is.
Recover your dead backlinks
Maybe your site was relaunched, and not all content was successfully moved. Or maybe another webmaster posted a link to your site that was misspelled. Whatever the reason, there may be many broken links to your website across the internet that return 404 errors. In this case, tools like LinkJuice can help you identify and fix the broken links.
Turn mentions into backlinks
If someone wrote about your brand or product, but neglected to link back to your website, simply reach out and ask the webmaster to do so. Most webmasters will be happy to help, as they themselves understand the SEO struggle.
Build a Successful Linking Strategy with Westmark Group
There are literally hundreds of additional ways to build inbound links, but we simply don’t have the space to discuss them all. If you have any more questions about link building or SEO in general, don’t hesitate to reach out and touch us—we’re always happy to be a resource for new business owners.