Social media can be hard to manage on your own, and learning it can be even harder if you don’t know what you’re doing. This is our guide to starting social media management.
1. Determine your target audience
Who are your customers? What social networks are they using? These are important questions to ask in order to effectively use social media. There’s no use in using a certain platform if your target audience doesn’t tend to use it.
2. Use hashtags and search them
Hashtags make it easy to see what people are saying about you. Additionally, you can track specific campaigns by assigning them a certain hashtag. You can also use them to search your competitors.
3. Post what you think your USERS will care about most
It isn’t necessarily good to just write about what YOU care about, because your audience may not think it’s as important as you do. Make sure you are also using the right tone, this is not your personal page.
One of the most important parts of social media is building a relationship with your fans. This is how they trust you and your brand. You can engage with your fans by replying to their comments or liking their photos back.
5. Stay updated
Make sure you are constantly updating your page with new and exciting content! Post and post often, but this varies by platform and industry. For most industries though one post per day should suffice for Facebook or Instagram.