The Westmark Group Blog

Social media can be hard to manage on your own, and learning it can be even harder if you don’t know what you’re doing. This is our guide to starting social media management.

1. Determine your target audience

Who are your customers? What social networks are they using? These are important questions to ask in order to effectively use social media. There’s no use in using a certain platform if your target audience doesn’t tend to use it.

2. Use hashtags and search them

Hashtags make it easy to see what people are saying about you. Additionally, you can track specific campaigns by assigning them a certain hashtag. You can also use them to search your competitors.

3. Post what you think your USERS will care about most

It isn’t necessarily good to just write about what YOU care about, because your audience may not think it’s as important as you do. Make sure you are also using the right tone, this is not your personal page.

4. Engage

One of the most important parts of social media is building a relationship with your fans. This is how they trust you and your brand. You can engage with your fans by replying to their comments or liking their photos back.

5. Stay updated

Make sure you are constantly updating your page with new and exciting content! Post and post often, but this varies by platform and industry. For most industries though one post per day should suffice for Facebook or Instagram.

Search Engine Optimization, also called “SEO,” can be difficult to understand but everyone knows it’s important. SEO is strategizing to increase the number of visitors to a particular website by increasing its ranking in search engine results organically. Organically means that you aren’t paying to be listed higher.

Why is this important? The higher up a link is on the search results page of Google or Bing, for example, the more likely a person is to click on it. This is because Google displays links to pages that it considers to be relevant and authoritative first. Google measures authority by looking at the number and quality of links to that page from other websites. More visits to your page, means more potential customers.

So how do you increase your SEO ranking? The first step is to create good quality content. If your content is good, more people are likely to link to your content. Also the more relevant and quality pages that link to your page, the better. Next, make sure you are utilizing commonly searched keywords. These are search terms that are frequently entered by search engine users. If a term is searched more frequently, it is better to have it on your page so you can come up in those results! Lastly, you want to make sure you are updating your content frequently. New and exciting content makes people more likely to visit your website and to continue returning. With these tips you’re on your way to being the top search result!

One of the most important aspects of social media is the analysis of it. Otherwise, what’s the point? Analyzing your content and engagement is the best way to improve your social media game. Here are some of the top tools right now that you can use to do so.

1. Buffer

Buffer offers a free version of its services where you can add a Facebook, Twitter, Instagram, and Google+ account (no Pinterest) and schedule posts. While you can look at optimal times to post from this service, you don’t receive any other social media analysis. It also offers link shortening and tracking, similar to The other downfall of Buffer is while you can create content and schedule it out, you can only schedule up to 10 posts per profile and you can’t make a content calendar. It also does not allow for other team members or more than one profile per platform.

2. Followerwonk

Followerwonk offers a free version of their service as well. Here you can log into Twitter (it only does Twitter) and analyze your account, so long as it has under 25,000 followers. However, within this service you can’t analyze the optimal times for your account to be tweeting or even follow/unfollow within the app. The best feature of this service is the ability to know when your followers are active.

3. Iconosquare

Iconosquare, a service that used to be free, is now available for $28.80 a month (per Instagram account). In the basic version you get analytics on your posts and optimal times to post, but you don’t receive hashtag analytics or competitor analytics. You also can’t export your analytics results. It’s also important to note that

4. Quintly

Quintly is a free Facebook analytics service that allows you (in the free version) one dashboard and user for up to three profiles. The downfall of this service is that it only saves up to your last 30 days of data. It also does not have any support services or account manager service.

5. A Digital Marketing Firm

A digital marketing firm is by far the best way to analyze your social media. Not only do you get an account manager that will know your brand intimately, you also get constant support service. The best part is, you don’t have to do any of the work! Let the firm handle everything for you from content creation to analysis.


Pay Per Click (PPC) advertising is a great way to drive traffic to your website when implemented effectively and when your website is optimized to convert this traffic to sales. With over 200,000 impressions, 4,000 click-throughs, and quadrupled sales figures; read on to see how we helped Sophie’s Corner revamp their online marketing strategy with PPC.


Social media is increasingly becoming a vital aspect of any digital marketing strategy due to its worldwide usage by consumers and the value and versatility it offers to businesses. In case you still have doubts about how social media can be beneficial for your marketing strategy, we’ve compiled a list of 5 ways that social media can help you grow your business. (more…)