A blog, short for “weblog”, is an online journal or informational website displaying information that relates to certain subjects. Blogs have become a significant part of a business marketing strategy over the past decade. Blogging allows you to provide quality content to your audience. In addition, it is a very effective way to enhance your company’s SEO or search engine optimization by linking relevant keywords to your website.

Blogging allows your company to boast its vast expertise within your industry. Blogging also brings your company more exposure within your target market. And blogs gives you the opportunity to rank on google with relevant topics related to your business and industry. But how does the length of your blog copy impact your company’s online exposure?