Blogging

In July 1990, President George H.W Bush signed and passed the Americans with Disabilities Act (ADA) into law. Ever since, the Department of Justice (DOJ) has been making updates to improve ADA website compliance. in 2010, the DOJ set standards that all electronic and information technology must be accessible to people with disabilities. This is called the ADA Standards for Accessible Design. 

 

ADA compliant websites provide an online experience accessible to everyone, including disabled users. All business websites must be ADA compliant. Why is this so important? There are approximately 48.9 million people in the United States with a disability. Moreover, there are 34.2 million people in the United States with functional limitations. Hearing or visual impairment and epilepsy are common disabilities. Non-ADA-compliant websites can impact people with these disabilities. (more…)

A blog, short for “weblog”, is an online journal or informational website displaying information that relates to certain subjects. Blogs have become a significant part of a business marketing strategy over the past decade. Blogging allows you to provide quality content to your audience. In addition, it is a very effective way to enhance your company’s SEO or search engine optimization by linking relevant keywords to your website.

Blogging allows your company to boast its vast expertise within your industry. Blogging also brings your company more exposure within your target market. And blogs gives you the opportunity to rank on google with relevant topics related to your business and industry. But how does the length of your blog copy impact your company’s online exposure?
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