Business

Have you heard of Pinterest? It’s a social network that allows users to visually share and discover new interests. This happens by users posting (known as pinning) images or videos to boards. Users can also browse what other users have pinned and pin them to their own boards. 

 250 million people use the platform every month. These figures are not as much as some of the most popular platforms like Facebook and Instagram. However, Pinterest can be a very beneficial tool to support a business’s marketing strategy, enhance social engagement and help to optimize a business website.  (more…)

In July 1990, President George H.W Bush signed and passed the Americans with Disabilities Act (ADA) into law. Ever since, the Department of Justice (DOJ) has been making updates to improve ADA website compliance. in 2010, the DOJ set standards that all electronic and information technology must be accessible to people with disabilities. This is called the ADA Standards for Accessible Design. 

 

ADA compliant websites provide an online experience accessible to everyone, including disabled users. All business websites must be ADA compliant. Why is this so important? There are approximately 48.9 million people in the United States with a disability. Moreover, there are 34.2 million people in the United States with functional limitations. Hearing or visual impairment and epilepsy are common disabilities. Non-ADA-compliant websites can impact people with these disabilities. (more…)

Yelp is an online business directory. It publishes crowd-sourced reviews posted by consumers about local businesses. In other words, Yelp is a place for consumers to leave their thoughts about you and your business. Of course, positive reviews can really help your business. On the other hand, negative reviews on the site can hurt your business.

In the past, Yelp had been under fire for displaying bias.  Business owners and consumers noticed that their positive reviews were being removed. It seemed that if your first review posted was positive or all your reviews were positive, the site filtered them out.

Business owners had been contacting the company asking why their positive reviews were removed. The company implied that if business owners advertised on Yelp this would not happen. Some business owners were even going as far as suing the company for extortion but were unsuccessful. However, this raised serious doubts in the past about the site. (more…)

Technology always finds a way to evolve, simplifying our lives and giving us more opportunities to grow our businesses.

For commercial and residential real estate companies, it has never been more crucial to keep up with the times. Keeping up with latest trends means customer retention and more potential buyers. It’s time to crack down on real estate marketing.

Here are some quick tips to help you keep up and continue to grow.

  • Get Mobile-Optimized (as soon as possible). An astounding number of people have traded in their old desktops for the latest smart phones and tablets. A study done on Facebook showed that by 2017, 51% of people were using their cell phones for all of their online transactions. So make sure your website is mobile-optimized, and create an app if you haven’t already.

 

  • Get Involved. A study in Adweek predicted that people spend over five years of their lives on social media. Five years! People are on Facebook, Instagram, and Twitter every single day, and it’s a part of their routines. As a real estate agent or agency, social media is one of your best friends. Brand yourself. Mingle with the online world. It will bring in clients and it will make you more personable.

 

  • Get Private! With everything that is bought and sold online, people are becoming more and more conscious of their privacy. The Washington Post Conducted a study in 2014 that said 7 out of 10 business practices do things that put people’s personal and financial data at risk. You can avoid this by protecting your clients with updated software and making sure your site is secure. Look to hosting companies for help if you need it.