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infographic

HOW TO DEFINE YOUR BRAND’S VOICE USING INFOGRAPHICS

In today’s world of content, there are more than enough options for every audience.  How can yours stand out?  Why would someone notice yours as opposed to another similar brand?  As per semrush.com, 55% of all pageviews receive less than fifteen seconds of attention!  If you don’t have a lot of time, how do you impact?  Simple.  You must stand out from the crowd.  With such a small window, infographics are key.  

WHAT ARE INFOGRAPHICS?

By definition, an infographic is a visual representation of any kind of information or data.  Literally, it is a graphic containing information.  An infographic can help you present information in the form of an eye-catching visual graphic.  

FINDING YOUR BRAND’S VOICE

Now that you are armed with that knowledge, let’s talk brand.  What is your brand’s voice?  How do you find it?  Your brand’s voice is how you communicate with your audience.  Also, it includes perception.  How do you come across to your audience?  How does your brand translate to them?  All content that you put together reflects your brand’s voice.  From your website to your digital marketing.  Decide what your goals are.  Then, you can create your voice.

WHY IS THIS IMPORTANT?

Creating your brand’s voice helps you build an audience and earn trust.  It also allows you to become memorable. In a world of so many options and choices, standing out is key.  That is where infographics come in.

HOW TO CREATE INFOGRAPHICS

To begin, define your audience. You have defined your goals.  Now, define who you want to get your message out to.  Begin with your industry.  Start with your standard industry audience, and include  ‘fringe audience’ as well.  This increases your reach, and the potential for sharing of your infographics.  Your next step involves collecting data.  Once you have picked your audience, begin research on the first topic you’d like to explore.  Is it how to redo your bathroom using items you already have?  Whatever the topic, be sure to do your homework.In a fact-checking world, it will hurt your brand if you don’t check information out before posting it.  Afterwards, you will need to choose your template.  Fortunately, by searching the internet, many infographic templates will pop up.  Some of these include Canva, Infograpia, and Piktochart.  Templates can then be downloaded to PowerPoint.  Next is the fun part; customization!  Customize the graphics that you’d like associated with your infographic.  Remember how we mentioned your sources earlier?  This is also an important step.  Be sure to include a footer on your newly-minted graphic that includes your sources.  The final step is including your logo, so that if your graphic is shared, it can be traced to your brand!  

KEEP IT BRIEF

As stated earlier, if you only have fifteen seconds of your audience’s time to establish your brand’s voice through infographics, you want to succeed.  Great visuals and easy to digest points go a long way.  People are looking for visual stimulation and fast facts.  If you give them what they are seeking, your brand’s voice should be heard – loud and clear!