Facebook has always done well regarding digital traffic. Usership is growing at exponential rates during the pandemic. This makes it a terrific place to do business. Did you know that you can legally sell on Facebook? With brick and mortar businesses closed in huge numbers currently, let’s look into this option. It could be the great resource that you are seeking to fill your unexpected current gaps in sales!
HOW DO YOU BEGIN?
Commerce Manager is Facebook’s tool that allows sellers to sell on their platform. It also lets you add inventory, manage orders, check your account balance, and many other things. You get a lot of bang for your buck. By using Commerce Manager, businesses can sell their products across multiple channels. This includes Instagram, Facebook Marketplace, and Facebook Page Shops. To begin, you need to set up your Commerce account. Once you log into your Facebook account, click on Commerce Manager. The instructions are laid out, step by step. This section will walk you through setting up your new Commerce account.
INFORMATION TO HAVE READY
To save yourself time, you will need to have several things ready to go. First, have your Tax ID number ready. It must be the same number that is associated currently with your legal name. For every state that you do business in, you will need a State Tax Registration Number. In the US, you will need your bank account information. This allows you to receive payouts for your sales. Also, your physical business address and your email address are needed. If you had to categorize your business, how would you? Be sure to think about this prior. It will be needed for set up. Like many things involving payment, Commerce Manager also will ask for your social security number and your date of birth.
A true benefit of using Commerce Manager for your business during the pandemic is that you can continue to sell while maintaining social distancing. Given this, plan ahead. Commerce Manager will require you to input your shipping methods for sales. Do you already have a USPS or UPS account? If not, now is the time to make this decision. What about a return policy? Luckily, Facebook’s site walks you through each of these needed steps.
PRODUCTS AND INVENTORY
Just as you would at a brick and mortar store, your inventory will need to be managed. Facebook’s Manager system has a catalog system built in. Once your account is set up, you can create your catalog and upload your inventory. Don’t be overwhelmed! Be sure to have a clear list to work from. Luckily, Facebook’s platform is user-friendly, and will walk you through.
THE FINAL STEPS TO SELL ON FACEBOOK
As the saying goes, you can’t avoid taxes. Yes, you will have to fill out a tax and financial information section, and you finish up creating your Commerce Manager account. This is information you have as a business owner, so the process isn’t challenging. To keep track of orders, Commerce Manager has a sales order and fulfillment component. Payment is also received during this step of the process. As you reach this phase of set up, Facebook’s site spells out all requirements needed. This ensures that your business stays compliant. After your setup is complete, it’s off to the races! If you are uncertain along the way, check back to the Commerce Manager section. There are tools that Facebook provides to answer all of your questions. Happy selling!