Is There An Ideal Blog Length?

short vs. long blogs

Is There An Ideal Blog Length?

A blog, short for “weblog”, is an online journal or informational website displaying information that relates to certain subjects. Blogs have become a significant part of a business marketing strategy over the past decade. Blogging allows you to provide quality content to your audience. In addition, it is a very effective way to enhance your company’s SEO or search engine optimization by linking relevant keywords to your website.

Blogging allows your company to boast its vast expertise within your industry. Blogging also brings your company more exposure within your target market. And blogs gives you the opportunity to rank on google with relevant topics related to your business and industry. But how does the length of your blog copy impact your company’s online exposure?

Is Brief Better?

We continuously hear about people having short attention spans.  We also hear that brief and getting right to the point is preferred. However, are these theories always true when it comes to blogging?  

According to many of the SEO professionals, we are usually instructed not to write blogs less than 300 words. Guidance usually suggests 300-1000 words.  Short blogs are usually around 300-500 words. It is more challenging to increase your SEO with shorter blogs, especially if you are a smaller company. This is because Google’s algorithm prefers more content so they can give users the best answers. In other words, if you’re already a well-known company with a large following,  short blogs could be worth your while. However, you need to keep some important things in mind.

  1. How often are you posting? If you are going to post shorter blogs then you need to be posting several times per week, even several times a day! For instance, Disney is a company that has been around for decades and remains popular among all generations. They post short blogs several times a day, boosting opportunities for followers to see their new content.
  2. You want to ensure you’re including relevant material. If you decide to focus on smaller blogs, then the information you present needs to be noteworthy and unique – information you can’t find anywhere else. This is important because short blogs are faced with a challenge when it comes to SEO. You want to make sure whatever you’re writing is worth talking about, so it doesn’t get lost on the deep dark web.
  3. Each blog needs to be focused on a single idea. It’s essential to fit all the information into the barriers of that small word count. Focus is key so your readers can receive a single idea they believe is worth sharing. Shorter blogs are also better at receiving comments because they could be easier to digest for some readers.

 

Stretch it Out

Maybe your company isn’t as well-known as Disney. This is where longer blogs may be very helpful. Longer blogs can help bring attention to your company on the web. A longer blog usually includes 750-1,500 words with some of the highest-ranking articles on google being over 2,400 words. To write a blog of that length, you really have to do your research. You also do not want to become repetitive and bore your reader.  Therefore, writing blogs of this length may not be easy, especially for smaller business owners.

Studies have proven that more content performs better when SEO is your goal. It’s obvious that longer reads offer more information than short ones. In other words, even though the consumer would rather read a brief answer, is it really answering their question effectively? Since Google wants to supply its users with quality answers, it’s going to put the best responses at the top.

Although short posts get comments and shares, longer posts receive a lot more. The social media scheduling app Buffer did an audit on their blog posts. They concluded that posts lasting approximately 7 minutes and contain about 1,600 words are ideal for readers.  In another study it was found that posts larger than 2,500 words received more than twice the social shares while posts 500 words or less received barely any.

Choosing the right length for your blog realistically depends on your business and your goals.  It also centers around your business resources and capabilities when it comes to research, writing abilities and the time to execute.  The medium form blog which includes 500-1000 words might be more ideal for many smaller businesses who don’t have the business resources and time at their disposal, but want to make an impression on the internet. At The Westmark Group, we can help you decide what length is right for your blog to ensure you get the best results for your business.  We also possess the talent and resources to conduct thorough research and to effectively write and edit in a blog-friendly format.