19 Mar Top 5 Marketing Trends of 2019 – Part 1
Every year the digital marketing industry advances with new technologies and marketing strategies. These marketing trends help your organization or agency optimize to give you and your clients the boost you need to reach goals. Here are a few of the top marketing trends emerging this year in the industry that you can use to optimize your marketing strategy:
Instagram is the New Facebook
The Numbers Don’t Lie
Although Instagram is owned by Facebook, its’ aesthetic and tools are exceedingly different. Since its inception in 2010, the photo-centric platform proved to be more popular with younger generations. Seven out ten people ages 18 to 24 use the app. Today, 800 million people log into Instagram once a month and 500 million once a day. And compared to Facebook, Twitter, Pinterest, and LinkedIn, that number is significantly increasing each year. Research firm eMarketer predicts Instagram will reach 927.9 million users by 2021.
And according to users, they are starting to turn to Instagram to communicate with friends more than Facebook. One 43 year-old blogger told USA Today, “Facebook used to be my favorite place to find out how my friends are doing and what everyone is up to. Now I use Instagram for those updates. That is my time, and I adore it.”
Why do many people prefer Instagram over other platforms? Many experts narrow it down to simplicity. Today people are faced with constant text messages, status updates, and blog posts. With that in mind, Instagram offers a visual experience that communicates ideas in a simple, fast, and expressive way. While a status requires a long thought process of coming up with the right phrasing, a picture really is worth a thousand words and is much more simple to produce. Meanwhile, its user-friendly interface is accessible for older, less tech savvy users.
Utilizing Video Content
More and more businesses are utilizing video as part of their content marketing strategy. It is especially effective for businesses or organizations that have already built up a solid audience. Not only does it offer a fresh, visual experience on your social media platforms and website, but it helps you stand out from the competition.
YouTube: A Game Changer
In recent years, YouTube has become the second largest search engine in the world behind Google. Users utilize the platform to search for product demos, how-to’s, reviews, and more. It is more than likely that your competition has already implemented YouTube into their digital marketing strategy. Today, 87 percent of internet marketers use video content to meet their business goals. Posting tutorials for your products or video testimonials from happy customers can go a long way in building your audience and giving your following useful content they will appreciate. Ultimately, a firm presence on YouTube will aid you in establishing brand loyalty.
Visuals = High Impact
Videos allow you to tell stories, which are inherently part of the human experience. These stories can connect you to your target audience and a visual like a video has the potential to tell your story. You want customers to understand your brand and videos spread those messages in a meaningful way. With a mixture of visuals, motions, and sounds, videos have the capacity to convey emotion as opposed to plain text. These all factor into the promising statistics that demonstrate that posts with visuals receive 94% more page visits and engagement than those without visuals.
The digital marketing industry is continuously evolving. Marketing trends such as Instagram and the use of Video will help you stay competitive. However, for businesses, it is important to identify which marketing trends will work for your business and to effectively integrate them into your marketing strategy. At The Westmark Group we design a digital marketing strategy for your business, utilizing the tools that align with your target market and business goals.