Have you heard of Pinterest? It’s a social network that allows users to visually share and discover new interests. This happens by users posting (known as pinning) images or videos to boards. Users can also browse what other users have pinned and pin them to their own boards.
250 million people use the platform every month. These figures are not as much as some of the most popular platforms like Facebook and Instagram. However, Pinterest can be a very beneficial tool to support a business’s marketing strategy, enhance social engagement and help to optimize a business website.
Why Pinterest is Great for Business
Like other social media platforms, users on Pinterest can choose to follow the boards of friends, like, comment, and even share pins via Facebook, Twitter, and email. However, it differs from Facebook and Instagram. It’s very focused on visuals. People use Pinterest to find inspiration. It’s also widely used by people looking for ideas about new products to purchase. Moreover, 93 percent of pinners use Pinterest to plan their purchases.
Planning leads to buying. Results have shown that half of the pinners have made an actual purchase after seeing a promoted pin. However, this is not limited to online shopping. Two-thirds of pinners refer back to their saved pins when they are making purchases in brick-and-mortar stores
How Pinterest Affects SEO
Pinterest is also a great tool for boosting your google rank. If you use the right keywords on your board or pins they can appear in the search results. The most effective way to use keywords is to place them on the pin image file, on the pin, on the board description, and when naming your board.
Pinterest has a Domain Authority (DA) of 100. The higher the DA of a site, the greater the chance it ranks in the top spots of search engine results. If your site has a DA of 50 and Pinterest’s DA is 100 and you have content on Pinterest, your content has a higher chance to show up to your target on Pinterest because they have a higher DA.
How to use Pinterest for Marketing
When used correctly, Pinterest can become a significant part of a business’s marketing strategy. How do you know if Pinterest is right for you? Businesses that take several high resolution images or infographics are a great match for Pinterest. If you’re still unsure you can do a simple search on Pinterest. See if people have been posting any of your products or anything similar. You can also ask your current audience if they use Pinterest or would like you to join. If all these techniques come up empty than Pinterest may not be for you. However, if this research demonstrates positive results, then Pinterest may be a tool that makes sense for your business.
To setup a Pinterest account, there are three things you should do first. First, create a profile that reflects your brand and image. Create at least ten boards with ten posts that are filled with keywords. Secondly, create 25-50 pinnable images that are Pinterest-format friendly – a 2:3 ratio and has descriptive text overlay on the pin. Lastly, add those pins to your ten boards.
For example, if you run a wedding venue you should have multiple boards. Each board should have a different theme like wedding venues, flower arrangements, dresses, decorations, food, etc. Creating all these different boards will help your venue pop up when soo- to-be-brides search for wedding ideas.
Combining Marketing Strategies
Having a strategy will ensure your company reaches its goals and objectives. Even better, pins have a much longer marketing life than posts on other social platforms. Consider these tips when starting your business Pinterest board:
- Create Boards with Keywords in the Title: We can’t stress this enough. As we mentioned before, having keywords in your title and hashtags in your description will ensure your pins are noticed. You also want to make sure you’re using a category with each of your boards. This will increase your SEO, help people find your posts and ensure Pinterest recommends your board.
- Build Relevant Links Back to your Website or Blog: Of course, the main point for using social media is to get traffic back to your website or blog. You can do this by adding one link in your description and one link in the source of the pin. You can also embed pins in your blogs to get more repins.
- Share your Pins and Boards on other Social Media Channels: Although one of the most obvious tips, this is one of the most important ones. Share your Pinterest posts on other social media platforms to drive traffic to your board.
- Make all your Images Pinnable: With every blog you post, add an image to your blog that is pinnable. Then you can share and pin the image on Pinterest with the blog link. There are several WordPress-friendly plugins that allow for any image on your website to be easily pinned and added to a Board.
- Use Rich Pins: Rich pins are a type of organic pin that shows more context about an idea by showing extra information directly on the pin. There are five types of rich pins: movie, recipe, article, product, and place. They are free and available to anyone on Pinterest.
Marketing through social media is a great resource. So why wouldn’t you take advantage of anything and everything possible in the social platform world? Pinterest isn’t for every business. However, for most businesses creating a board can make a significant difference in your company’s SEO and engagement as a whole.