Businesses are always looking at ways to grow and improve their marketing campaigns. Making visual marketing content a specific focus may sound like a no-brainer. Believe it or not, in the bustle of life, some businesses forget to make this a consistent component. Once they do, the results speak for themselves!
FAST FACTS about Visual Marketing content
Visual marketing content is processed faster by the human brain than words are. According to socialmediatoday.com, 93% of human communication consists of visual communication! Think about it. Many of your texts include pictures. Your business’ Instagram account? Pictures or infographics. Facebook? Much of the same. Visual content is easier for people to process and understand. Therefore, your message is more clear and easily received to your target audience. Even more interesting, 70% of all sensory receptors in the body are your eyes. You’ve guessed it. Visual! If your business is writing or sharing an article, articles with images receive 94% more views than standard text articles. 85% of people purchase products based on color alone.
HOW Visual Content TRANSLATES TO SOCIAL MEDIA
Your business most probably has a social media and web presence. If not, reach out to us for all of the impactful options that today’s digital world has to offer. Assuming that you do, let’s start with Twitter. Tweets with images receive 150% more retweets than those with text alone. YouTube, although moving visuals, is certainly still visual. 85% of internet users in the US watch videos online. These can (and should!) include marketing videos about your company and products/services. On Facebook and Instagram, many users post photos that they have taken. Astonishingly, 10% of photos taken by humans were taken in the past 12 months. That means that new visual marketing content is everywhere. Why? There is an ever-increasing demand.
IMAGE QUALITY IS KEY
Including images in your digital marketing plans do more than look nice. They tell your business’ story. Great images of your store, your product, or you in action providing your service sell your business. They close the deal for you. Pixelated, out of focus images do just the opposite. They can hurt your brand. If your images have gained you a social media presence and followers, you can ask for the favor to be returned. Invite bloggers and social media influencers who may follow you and like/comment on your visual content to use your images for free, in exchange for a link back to your website or page.
Visual Impact on SEO
An impressive 60% of consumers are more likely to choose companies who include images in their local search results. Properly labeled images will gain you more clicks when utilizing this marketing method. From an SEO-standpoint, be sure to keep the image size appropriate to the platform it is on. This will work in your favor. If not, it may work against you.
Not these days! With editing tools built into so many platforms, and easy to use sites like Canva, it’s faster than ever to create, edit, and post image-rich content. It is also very affordable. With online marketing numbers at an all-time high, visual marketing is a must for your brand and your business.